On March 5, an updated store of the French brand Lacoste - Le Club boutique - opened on the ground floor of the Gulliver shopping center. The new format provides for an increase in the area by 40%, today Le Club is about 200 square meters, an expansion of the assortment from men's and women's clothing and footwear, accessories from the new Lacoste collection.
The new Le Club concept embodies the values of brand founder Rene Lacoste and combines elements of a tennis court that are reminiscent of the brand's history. This concept is created in light colors with lots of wood decor and leather, adding authenticity to the store. Therefore, shoppers not only buy Lacoste quality, but also get a premium service experience.
The LeClub concept was first opened in Ukraine in December 2019. To date, three new format stores have been opened in Kiev.