A motion video for Pakhomovsky Art appeared on the facade of IFC Gulliver The museum was designed by world-famous illustrator Sergei Maidukov. Recently, as part of a rebranding campaign, the only museum in Ukraine is on display which presents the works of Pablo Picasso - Parkhom Art Museum. Lunyova received a new identity, communication strategy, line of branded products, and also Ukrainian- and English-language audio guides, which are designed to promote the museum in particular for foreigners. The voices of the museum were the popular singer Alina Pash and
famous writer Sergei Zhadan.
Gulliver Mall is also involved in the cultural project. The next step with expanding the museum's audience was the display of videos on LED screens, the total area of which is about 4 thousand square meters. The head of the initiative group working with Parkhomivka notes the importance of participation business in similar projects.
"Art has the power to unite and change lives. We see this in the example Parkhomovsky Museum. Many cool people and business from joined our work different areas. Among them is Gulliver, for which we are very grateful. Our collaboration is bright an example of how socially responsible business and community projects together can to implement powerful initiatives, ”Mykola Davydyuk believes.