Milan, May 2019. The Maldives, the personification of the beauty of our planet and at the same time the symbol of its vulnerability, became the backdrop of the new YamamaY summer collection. Through promotional photos, the brand not only demonstrates its updated summer collection, but focuses on the importance of taking care of the ocean, and carries this information to the masses.

Sea concerns are in Yamamay’s DNA: the company supports the One Ocean Foundation, shares its mission and ethical code of conduct, which aims to protect the marine environment. Fidelity to the principles YamamaY supports with creation of each new line.

Four models were chosen to present the colorful, feminine collection: Greta, Zayna, Sheila and Claudia. The frames of the advertising campaign are the usual girlish rest on the seashore - they have a lot of fun, colors and luxurious swimsuits. Fused models, bikinis and original trikini, decorated with lacing, contrasting details, elements of weaving, asymmetry and deep cutouts are suitable for both the relaxed and the most active recreation. Neon colors, floral or geometric prints, a groovy strip and a huge number of simple basic models - a variety that you cannot resist.

In addition to the eternal classics, black and white gamma, there are red, orange, coral, turquoise and blue swimsuits - everything to celebrate the summer in its rich positive palette. The collection was completed with overalls, dresses, playful tops and pants made of light colorful fabrics.

In addition, while continuing its intention to popularize a conscious and economical attitude towards ocean resources, YamamaY developed the Eco Vibes line, which is made from environmentally friendly materials.

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