Campaign became a celebration of the beauty of the island’s landscapes. The views and flora of the Mediterranean give the pictures authenticity and a real sense of Italian style. For the shooting of the first part of the collection, charming Matilda Gehler and the direct Noel Capri were invited, whose last name, by a lucky coincidence, coincides with the name of the island. Their natural and feminine beauty best underlines the values that the Yamamay brand elevates.
Models posed for the Italian photographer Raffaele Marone. The second part of the campaign will be presented soon. Pictures will also showcase the spring / summer 2019 collection against the backdrop of the sea and stunning nature.
The collection combines underwear and clothes for sleeping and relaxing, and is also replete with shades and a fancy dress of exquisite products. The palette includes: beige, blue, pink and green hues, including trendy pistachio. Some models are decorated with delicate lace and flirty floral prints.
Yamamay's love and dedication to nature and preserving the planet is also a driving force for other brand-related projects, such as #SavetheOcean, a global campaign aimed at preserving the sustainability of the marine environment that seeks to ensure a better future for our children, and #GreentheFuture - “green Philosophy, which leads the brand to a green future.
Yamamay is an Italian brand of underwear, swimwear and home wear. Yamamay collections conquer women from all over the world thanks to sophisticated and trendy models. The Yamamay store is an inexhaustible source of pleasure and inspiration: the iconic Italian quality, luxurious materials, trendy styles, impeccable fit and pleasant pricing!
Shopping center Gulliver, 2nd floor.