The creation of a unique capsule collection of ARBER football by UAF casual clothes for millions of football fans is a joint project of the Ukrainian Football Association and the ARBER brand. This was a logical continuation of long-term cooperation and a new stage of cooperation between the UAF and the ARBER brand, which is working on the creation of the official business style of the Ukrainian national football team for important international forums such as the World Cup 2006, EURO 2012, EURO 2016 and EURO 2020.
The leading designers of the company, attracted experts from the world of sports fashion and representatives of the football community (UAF consultants, leading players of Ukrainian football) worked on the creation of the collection. The development of a collection on the verge of sports and casual wear is a stable trend in global fashion in recent years, which has led to many collaborations of leading fashion brands with sports stars or sports brands.
The main goal of the collection is to popularize Ukrainian football, develop the UAF brand through the creation of an authentic line of life sport style casual wear from a Ukrainian brand that they are proud of. The collection is a kind of respect for the achievements of Ukrainian football. She has a corporate identity combined with the experience of creating comfortable and elegant clothes from ARBER.
When creating the collaboration, the patterns important for every fan were used - UAF, UA, #mizbirna, silhouettes of legendary players from the glorious past of Ukrainian football, and a corporate logo for the capsule collection was specially developed. The collection includes: an official suit of the national team, a club jacket, shirts, trousers, polos and T-shirts, tracksuits and other goods made of high-quality materials with a unique brand identity.
Two seasonal collections (spring-summer, autumn-winter) 2021 have already been developed, which received positive feedback from the players and the coaching staff of the national football team of Ukraine, who took part in a photo session to popularize this project. At the first stage of the sale, the ARBER football by UAF collection will be presented in specialized corners of the best ARBER stores in 15 cities of Ukraine, the official UAF fan shop and ARBER MARKETPLACE. The next steps in the development of this project will be to expand the assortment of the collection and sales channels, develop a line of accessories and souvenirs by attracting a wide range of local partners who support Ukrainian football.
"Comfortable style inspired by football"
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