Milan, November 2019. Following the values that YamamaY professes, the brand proclaims November a month of technological innovation, whose power is aimed at serving female beauty. The campaign slogan - “Sensuality is in innovation”, reflects how convenient and innovative things help us to feel great, decorate the body, give strength and increase self-esteem.
The painstaking research work on adjusting the proportions and the desire for an ideal fit were embodied in the new YamamaY capsule collection. Novelties are distinguished by modern design and comfortable material - an innovative lycra made in Italy.
Brassieres, combinations, briefs and classic panties, as well as modeling skirts and body, leggings, and universal cutout shorts will help smooth out the relief and emphasize forms, becoming your secret ally in seduction.
Basic lingerie is now not only a functional thing - it becomes the star of your wardrobe and a real weapon in the service of beauty and female seduction.
“In the photo story created by portrait painter Giovanni Gastello, we introduce you to a collection of innovative basic lingerie. This is the most sensual way to show how the technological innovations that YamamaY uses are designed to improve life and fill it with exceptional comfort. Lingerie will emphasize all the advantages of the figure, making you feel even more sexy. These pictures are an ode to female beauty and sensuality, ”- Gianluigi Cimmino, CEO of PianoforteHolding.
The clothing depicted in the pictures is a continuation of the lines of Sculpt, Principessa, Althea, Innergy and Space. Sculpt and Space lines are made using patented Sensitive® fabric.
Discover the updated collection at YamamaY stores.