PUMA presents the updated Winterized winter collection, created for the season when you especially want warmth, movement and inspiration.
In things from this line, it is easy to explore the city or nature, remaining comfortable in any temperature.
This year's Winterized is released under the slogan "Explore. Get Inspired. Create" - a call to find beauty in the everyday, be inspired by nature and create your own stories.
The faces of the campaign are Yulia Sanina, frontwoman of the band The Hardkiss, and Anton Ptushkin, travel documentary filmmaker and world explorer.
They personify different facets of inspiration - musical, creative and documentary - and convey the idea of an internal movement that is born in the moment.