It is a family story which is bound up with that of the world of fashion.

WEILL: from one century to the next, from the 19th to the 21st century, the brand has, in this way, been part of women’s lives, devoting all its talent and energy to dressing them with chic and a twist of glamour

Weill, the emblematic Parisian fashion house, is taking a new direction by appointing Mathilde Castello Branco at the head of its design studio.

Established in Paris in 1892, Weill has always embodied a certain vision of French chic. Mathilde Castello Branco sees the Weill client as the epitome of the modern Parisian woman, the kind of muse one might encounter on the banks of the Seine or in the cafés of Saint-Germain-des-Prés and who distinguishes herself with a startlingly charming je-ne-sais-quoi, a subtle blend of sophistication and casualness that is so typically French.