Abbreviation SOVA stands for main values of the brand:

S - stylish and having a good taste

O - open for everything new and experiments

V - voicing - expresses its position in every collection and project

A - amazes and surprises with its design decisions, matches and collaborations.

The majority of SOVA jewelry pieces possess laconic and minimalistic style. The brand experiments with design, which reflects in new SOVA collaborations. The style of jewelry echoes fashion trends emphasizing a modern appeal.

SOVA jewelry house was one of the first companies that started collaborating with Ukrainian designers. There was a collaboration with the brand "LAKE Studio" in 2014, Soul - in 2018 (featuring Marsala), 2019 - SOVA × Litkovskaya, 2019 and 2020 - For Love in collaboration with FROLOV. Collaboration "SOVA x The HARDKISS" was presented in 2021.