Milan, October. YamamaY and CR7, the brand of Cristiano Ronaldo, represent the second chapter of joint creativity - the capsule collection of underwear, in which pajamas appeared with a design from the football player himself.
For the second year in a row, underwear created by the Portuguese champion is exclusively and officially sold in YamamaY brand stores in the Gulliver shopping center (Kiev), and since the fall of this year, in the City Center shopping center (Odessa).
YamamaY & CR7 2019 capsule collection includes underwear and pajamas for men. Comfort, superb fit and contemporary casual style are the hallmarks of the collection.
“It is a great honor for me for the second year in a row to open the world a collection of underwear from such a champion as Ronaldo. The response from our customers last year was fantastic. Since November 2018, when cooperation with Ronaldo began, the male category grew by 35-40%. People have purchased over 600,000 cowards. This was an impressive result, which we owe to the fans of Cristiano Ronaldo of all generations, genders and ages. This is the power that only athletes possess. I thank everyone involved in the launch of the capsule collection for their trust and intuition, ”said Gianluigi Cimmino, CEO of Pianoforte Group.