On December 26, the first in Ukraine store of the American brand Polo Ralph Lauren opened on the first floor of the Gulliver shopping center with an area of 160 meters. The first store presents an assortment of the latest men's and women's collection of the autumn-winter 18/19 brand. The discovery of this scale is always a significant event, an important step in the Ukrainian fashion and shopping industry.
In Ukraine, the Polo Ralph Lauren collection presents a line of images in traditional colors: brown, black and olive. The store's design concept was developed by experts of the Ralph Lauren brand in accordance with the international standards of the brand.
The women's collection is represented in Ukraine by basic things, denim, knitwear, outerwear and accessories, as well as the capsule New Year's collection in bright red colors. The design of each model is a tribute to the traditions of the parent brand, American practicality and European elegance.
The men's collection is sporty-casual: traditional shirts and polo shirts, as well as sports pants, sweatshirts, corduroy chinos and slim slimming and derby shoes. However, for those who are accustomed to the comfortable elegance inherent in Polo Ralph Lauren products, they will appreciate the laconic V-neck sweaters, roomy men's tots and classic-style accessories.
The design of the store embodies the history and sophistication of Polo Ralph Lauren - recognizable features that have become synonymous with the American style for the whole world. The attributes of various sports, showcases in the form of vintage chests and the eclectic combination of decorative elements - the aesthetics of the stores reflect the philosophy of the brand itself: classic but relaxed, with a modern, energetic spirit.
Irina Kruppa, general director of Gulliver shopping mall: «Today Polo Ralph Lauren is a cult lifestyle-brand. He likes those who prefer casual-looking, sporty and preppy-style to the classic - flashy, democratic, without a hint of extravagance. We believe that the American brand is fully consistent with our audience. And the first store is simply doomed to universal sympathy and popularity. We are pleased that Ralph Lauren Corporation decided to open its first store in the very center of Kiev and in Gulliver».
